• OMO – Dirty is Good Advertising Campaign

    JOOheng Tan who is World champion sand sculptor; was recently asked by ad agency Lowe in Singapore to help create these impressive backdrops for an OMO washing detergent ad campaign. In an age when something like this could have been created digitally, they asked Tan to physically build three 18-ton sand sculptures to be used as backdrops in ads encouraging kids to get dirty. The video is pretty phenomenal as it shows the creation and behind-the-scenes execution of each photoshoot. You can find all credits and making video below.
    Check out OMO – Dirty is Good Advertising Campaign.
    Advertising Campaign

    Advertising Agency: Lowe, Singapore
    Regional Executive Creative Director: Dominic Stallard
    Chief Creative Officers: Dominic Stallard, Kirk Gainsford
    Copywriter: Natalie Rose
    Art Director: Karen Vermeulen
    Production company: Shooting Gallery
    Account Director: Ranjit Jathanna
    Agency Producer: Jasmine Tan
    Photographer: Sebastian Siah
    Additional Credits: Andrew Ho, JooHeng Tan, Michael Kan, Raymond Goh, Fuse Audio, Emoxis, Ashlynn Sum, Eranga Tennekoon, Irene Gan

    Dirt is Good — The making of “Futures” print campaign

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