When Nike tend to release a new pair of shoes, they tend to make a big splash in the market. As one of the market leaders and one of the most innovative companies around, they tend to know how to add something new to the market. Their latest product release, though, might be a step too far in the radical direction for some: a pair of shoes covered in grass.
These new golf shoes, made from grass, were recently set out as one of their biggest moves in the 2019 market. While it looks rather odd to begin with, it’s definitely something a little different to the norm. It is, though, definitely an interesting concept: and one that we’re sure plenty of golf fans will probably love putting on their feet.
The price of $149, though, will immediately put quite a lot of people off making the investment in the first place. They are supposed to blend in with whatever grass you happen to be playing on, which is quite an interesting take. Usually, we wear shoes to make sure we don’t blend into the ground too much!
A New Take On Turf
As you might imagine, too, the shoes brought more than their fair share of comical complaints and positive responses. As one user so eloquently put it: “Why would I want to play a gold shoe that makes you look like you are playing out of the rough!”
However, Nike are one of the largest manufacturers around, and have a bit of a habit of being trend-setters. We can probably see these selling pretty well, even if they would definitely not appeal to the average punter. Known for their innovation and desire to break trends, a pair of grass-made shoes might just do that!
Outside of their rather creative look, these shoes are also supposed to be designed to provide high quality comfort when playing golf. They might look a little on the wild side, but it’s fair to say that these must have a market for them – why else would Nike make them unless they’d see that there was an interest in such a release?