Canon Takes on Fuji with New Instant-Print CLIQ Cameras

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The trend of instant print cameras has been storming the market in the last five or so years, and of course, Fujifilm has been at the forefront. In an age so accustomed to everything being on their phones, what was normal for the generations previous is novel to this generation – physical photos.

As companies begin to realize this, they’re wanting in. Fujifilm shouldn’t be the only one to profit, so Canon is one of the first to successfully – well, possibly, anyway – create their own instant print camera.

Their new cameras have just debuted and should be available for purchase in a month or two, but for starters, don’t even consider buying the cheaper one which they’re calling the IVY CLIQ. It has a horrible flash – which you’ll absolutely need with these cameras – and no access to the associated app, but more on that later. The CLIQ+, in Europe it’s the Zoemini S, is the more advanced version.

Unfortunately, Canon’s dependence on digital printing keeps them from surpassing Fujifilm, but their device is actually quite simple and easy to use. It contains 8 megapixels in the small sensor – more than enough to send the 2x3” Zink printer holding up to ten sheets of paper they’ve built into the camera.

If you’re in a hurry and want to keep it simple, it can spit them out in a matter of seconds, but you also have the option to edit them, add borders, crop, make duplicates, and more! This is where the app comes in.

Companion App

The more advanced camera comes with a companion app which you can download on your phone. While this sounds novel, it may also be one of the downfalls of Canon’s latest product. The current market is thriving off of people that are tired of taking hundreds of photos on their phones just to never look at them again.

The concept of having a handheld photo keepsake without ever having to pull out your phone is exciting. So, having to mess around with an app on your phone doesn’t really capitalize on the current trend.

But who knows? Maybe the younger generation who could care less about quality and just like adding captions or funny edits to their photos and handing them out to friends will love these cute, colorful Canon cameras.

The other downfall is that Zink prints just aren’t good. They’re much cheaper than Instax Minis – less than half the price –, but they are for a reason. The resolution and color reproduction aren’t worth comparing with instant film standards. Instax, on the other hand, can capture color and detail quite well for an instant print camera.

The CLIQ+, or Zoemini S, will be sold for $160 while the IVY CLIQ with fewer megapixels, no app, and worse quality will cost just $100. However, the one pro of the IVY CLIQ is the happy yellow color it comes in!