Fashion Lifestyle Tech News

UK Using Smart Billboards to Secretly Ad-target Shoppers

Many shopping centers in the UK have adopted a new kind of ad technique that involves surveillance cameras in shopping center billboards. These cameras are used to spy on you in order to show you the “correct” advertisement. The new technology has the ability to identify your age, gender, and even mood.

The smart boards detect how long certain customers look at advertisements and then change what they display depending on who is walking past.

So far, The Sunday Times has happened upon 50 of these screens in the UK; several of them can be found at Westfield shopping center in Shepherd’s Bush, London.

Apparently, companies utilizing this equipment don’t legally need to inform their shoppers that they are being filmed because the system complies with the UK’s data protection laws. Since no individually identifying information is being collected or stored, no laws are being broken.

First Company to Try This

One of the first companies to try this system out is Ocean Outdoor. The LookOut system is found in multiple tracking billboards throughout the UK.

Tim Bleakley, the company’s chief executive, told The Sunday Times: “We pioneered a facial detection technology which identifies the characteristics of the face to allow you to talk to advertisers about mood, gender, emotion and those kinds of things. We can measure the level of happiness or sadness. We can measure the dwell time.”

Bleakley told of how satisfied the supermarket executives of Waitrose were when they sprayed fake snow into the store and saw how evidently ‘customer happiness levels’ rose.

The cameras installed into the billboards spend every hour analyzing the shoppers to see what kind of people shopped and when they shopped. At times, shoppers are even inserted into adverts, a feature called ‘interactive advertising.’ One promotional video from Ocean Outdoor implied that the technology can determine how many ‘affluent’ people are in the area.

One of the billboards at Canary Wharf stated that 49 percent of people walking past that day were “affluent” and earned “over £100,000 ($129,000).”

The technology of Ocean Outdoor can be used on roadside billboards to figure the price of passing cars and advertise expensive things to those it thinks have lots of money.

Quividi is a French firm that also sells the facial detection technology and says that it collects and processes images of people in milliseconds but then deletes them forever once their basic profile information has been taken. Determining someone’s gender can be done with 90 percent accuracy within a five-year age bracket.

Many shopping centers in the UK have adopted a new kind of ad technique that involves surveillance cameras in shopping center billboards. These...

Fashion

Are These Grass Shoes Set To Change The Industry?

When Nike tend to release a new pair of shoes, they tend to make a big splash in the market. As one of the market leaders and one of the most innovative companies around, they tend to know how to add something new to the market. Their latest product release, though, might be a step too far in the radical direction for some: a pair of shoes covered in grass.

These new golf shoes, made from grass, were recently set out as one of their biggest moves in the 2019 market. While it looks rather odd to begin with, it’s definitely something a little different to the norm. It is, though, definitely an interesting concept: and one that we’re sure plenty of golf fans will probably love putting on their feet.

The price of $149, though, will immediately put quite a lot of people off making the investment in the first place. They are supposed to blend in with whatever grass you happen to be playing on, which is quite an interesting take. Usually, we wear shoes to make sure we don’t blend into the ground too much!

A New Take On Turf

As you might imagine, too, the shoes brought more than their fair share of comical complaints and positive responses. As one user so eloquently put it: “Why would I want to play a gold shoe that makes you look like you are playing out of the rough!”

However, Nike are one of the largest manufacturers around, and have a bit of a habit of being trend-setters. We can probably see these selling pretty well, even if they would definitely not appeal to the average punter. Known for their innovation and desire to break trends, a pair of grass-made shoes might just do that!

Outside of their rather creative look, these shoes are also supposed to be designed to provide high quality comfort when playing golf. They might look a little on the wild side, but it’s fair to say that these must have a market for them – why else would Nike make them unless they’d see that there was an interest in such a release?

When Nike tend to release a new pair of shoes, they tend to make a big splash in the market. As one of the market leaders and one of the most...

Fashion Tech News

Meet Shudu – The First Instagram Avatar Model

Only a few years ago the biggest fashion houses in the world relied on scouting for models to find people with the perfect features to match their brand. This went on for a long time, and many supermodels were discovered. Now some years later it has become too hectic of a task to organize campaigns and castings to scout for models.

We have found out that the perfect model can be created in 3D. We are still in awe of the features of Shudu. She is the 3D creation of the London based photographer Cameron James Wilson. Shudu is an African model; she has already gathered over 130,000 followers on Instagram since she was introduced as the first digital model.

The creation of Shudu is not very surprising; we have seen new innovative apps that can be used to transform pictures into sketches and other fancy images. The filters have also been improved to make pictures on smartphones look extraordinary.

The widespread use of digital pictures creates a potential market for innovative people like Cameron. He can start getting offers to use Shudu on the cover of digital magazines rather than the companies going through the long process of finding real models for their covers.

Another popular digital model named Lil Miquela is already making the news in this area. She has already been featured on the cover of some magazines and has a growing social media following that will increase her popularity.

The advantage creators of digital models have is that designers and editors of magazines are interested in using new faces. Models that have never been used by other brands. It is almost impossible because successful models have earned their fame and money by working with many big brands.

Cameron has taken this business seriously; he sees a huge potential and a lot of future possibilities. Cameron recently launched his agency called The Digital which is going to be focused on creating and developing more digital models to meet the needs of the fashion and entertainment companies.

When asked how much it costs to create one 3D model avatar Cameron reveals that it costs thousands of dollars and many hours. There are a lot of details to consider such as the features of the model. The clients need perfection, and this is what his company aims to provide.

Digital models are easier to work with; all the editors need is a good computer and lots of time to do the editing. It will be relatively cheaper to work with avatars than real models that can make absurd demands and hold projects to ransom because of their personal needs. However, the digital model avatars will not put the real human models out of a job because of the runway.

The challenge for Cameron and other creators of the digital avatar is to make their creations look as real as possible. It is going to be quite distracting for viewers when they know the model they are looking at is not a real human with obvious graphics features. However, when they look indisputably real, the digital avatars will eventually be accepted globally.

We want to be better…So if you found a mistake in this article, please let us know

Only a few years ago the biggest fashion houses in the world relied on scouting for models to find people with the perfect features to match their...

Category - Fashion

Hottest fashion news from the red carpet and runways

Fashion

Awesome traveller t-shirt

The three friends with funny ideas, George, Steven and Florian met one day start a work on their t-shirt that makes it easier to communicate in a foreign language when you are traveling. The idea was born when one of them traveled by motorbike in Vietnam, and the bike just broke down.
That same day, after couple of drinks, they came to that crazy idea of the t-shirt that speaks any human language just by having symbols or icons that can be used to communicate with people when you don’t know a word of their language. The same night, they finished the famous shirt with all essential symbols and icons on it, having it available at any time.

“Many times we were confronted with a language barrier that was only to be overcome by drawing signs, symbols or icons on a piece of paper, map, or into the dirt,” explain George, Steven, and Florian to BoredPanda. “We thought it would be great to have an essential set of icons with you, permanently, so that you could just point on whatever you need – and people would understand. Soon the notepad was pulled out again and we started listing more or less essential icons that would have been of great help during not just ours, but basically anyone’s trip.”

ICONSPEAK was founded in and is driven forward since 2015 by three friends making their goals ambitious, brainstorming sessions chaotic, organization comic and results mesmerizing. As the guys said, they are committed to provide all of us with amazing simplicity and honest quality in all their products.

“When were you the last time in a situation where no language or hand gesture that you master was sufficient to get you what you wanted? Imagine you are abroad – in a foreign country, in a foreign culture, maybe while travelling the world. That’s what we did, travelling the world – partially, well the three of us combined almost completely. In the furthest and deepest corners of our world we were repeatedly left with no words, either in breathtaking awe due to the sceneries or in empty silence, due to our lacking linguistic talents. Such situations got us thinking about how to bridge language barriers with utmost simplicity, on a global level. The answer came to us after a remarkable experience in the depths of Vietnamese backcountry ICONs. Because with ICONs, you can SPEAK, you can SPEAK to the world. Simplicity was always a trait that unites us in many forms, call it lazy or genius, but we like to keep it simple. And hence follows our starting point of how to bridge the language barriers of our world: a shirt. Through a shirt you can – in the most rudimentary ways – combine gestures, vocals and mimics to create interaction. A shirt does not need to be recharged and still, you can have it on as long as you please. Furthermore you won’t have to worry that we will send you software updates to your shirt which will make it uncomfortable to wear, slow to wash or any such thing. It’s a shirt. This is where we start, but not where we will stop – the challenges on our way to bridge the language barriers of our world are manifold and will lead us to platforms and mediums other than textile as well…” – they explained on their official page.

The three friends with funny ideas, George, Steven and Florian met one day start a work on their t-shirt that makes it easier to communicate in a foreign language when you are traveling. The idea was born when one of them traveled by motorbike in Vietnam, and...

Fashion

What’s your summer style?

Well, according to many clothing specialists and their visions for the upcoming summer, we have made a list of best advices for you.

– Avoid color black

Often it doesn’t really look like a sun-ready look. But if you choose black, try to combine it with big and upbeat earring, which would significantly change the general look.

– Working the margins

You should try to make your outfit look as more summery as it can for this season. The interesting thing to do would be wearing your hair loose with sunglasses, turning up a trouser hem and finally ditch the socks. Even a sockless pair of white tennis trainers or Vans could be a good step towards the summer season.

– Off-the-shoulder top

It can be really helpful with this one if you already have one non-worn from last summer. These kind of tops always save cachet for the next season. Called Bardot tops in some circles, they are still useful have that longevity. Bare shoulders are perfectly suitable for summer and shouldn’t concern you little older ones when it’s about exposing the upper arms. Cold-shoulder tops are also pretty available. For those who find naked shoulders too louche while in air-conditioned office, it’s important to know that putting a cashmere sweater over is totally approved and very acceptable.

 – Rolling up the sleeves

The thing that reminds us of Jackie O on the Cape, a little. But if you make it right, it can be just Jackie O.  There are many girls who just can’t pull off a kaftan top outside of a brochure with some sand dunes, beach huts and blond children. But, it nice to know that the most of them wear a type of relaxed shirt. This season says “yes” to Denim, pale blue is good, white works. Unbuttoning it little bit down to the breastbone, with jewellery can just make the magic. The area of the elbow with little beta, no matter if it’s below or above, should send you right to the Jackie O world.

– Mess about with camisoles and slip dresses

Various motives! Summery and light and semaphore, almost everything to get that sunshine memo. Even better, we’re pretty sure that many of you already have some of these stuff in your wardrobe. A T-shirt under the slip dress will give you look comfortable and avoid the panic with bra-on-display. For those brave ones, it’s totally recommendable to wear a camisole over a shirt, in the spirit of summer layering.

– Check out the stores

Buying one below-the-knee skirt is always a good idea for this season. Which one? Doesn’t matter if it’s printed, pleated, plain or structured. Some may be confused, but you have to admit that there’s something for everyone, every taste.

– Old shoes?

I bet you all have a pair of last years’ leather sandals, that could be just the thing for another season. The answer is definitely no. Flip-flops are not the part of this season’s style. But, the sliders are hot, and easy available on every high street. It can be worn with breezy jogging bottoms, cropped trousers or even a long skirt, which allows dozens of options.

Well, according to many clothing specialists and their visions for the upcoming summer, we have made a list of best advices for you.
– Avoid color black
Often it doesn’t really look like a sun-ready look. But if you choose black, try to combine it...

Fashion Lifestyle

Many ways to wear a crop-top this season

After the crop-top majorly conquered the fashion market in 80’s, it’s back again and you’re probably asking yourself what would be the best way to wear it this season. Actually, there are many solutions for your problem, but first of all, you need to think about the way you want to reveal your belly. Is a fully covered, a bit of yourself or a totally exposed option in your plans?

You should also decide if simple or exciting bra would be your choice. Of course, you can go with both options depending on the occasion and your mood in a particular day. Some of our recommendable types of crop-tops for the upcoming season could help you choose how to pair your kind of top with various assets that are regular in your closet, whether you’re in a high wasted, loose, tie-up or any style.

As many of you have a different taste, there are actually some ways to wear a crop top and not to worry about the general image. It’s always easier to decide when you have some official recommendations in various magazine and blogs. So, if you need some additional inspiration for the season, we’re offering you some of the options here, which we find suitable for many events.

 

image credit: everygirl.com

After the crop-top majorly conquered the fashion market in 80’s, it’s back again and you’re probably asking yourself what would be the best way to wear it this season. Actually, there are many solutions for your problem, but first of all, you need to...

Entertainment Fashion

Trousers and a silk blazer for any kind of event? Why not!

A friend of mine was invited to a Bond party where the dress code was pretty obvious. All the girls started talking about elegant evening dresses, like some of those that celebrities wore to the Met Gala. It really is that type of party, but why don’t we swap elegant evening dresses with something more casual, what about some trousers, some blazer, maybe a tie?

She’s not in a mood to wear one of those evening dresses, so she asked me for advice. She wants to avoid floor-sweeping designs, not because she doesn’t appreciate the fairy tale princess look, but she feels much more comfortable in something else. Her question is – “What do you think of trousers and blazer, with a bow tie maybe?”. Although it’s still pretty expected for a girl to show up in a dress in those kind of events, and be all elegant, I’m totally supporting her idea. You may ask why? There are many reasons why…

Because there’s many ways to wear it in almost any environment, for any occasion. I believe that blazers have the ability and power to instantly change to tone of your outfit to perfectly suit every situation possible. Of course, it depends on style of the blazer. Some of them can look really great, elegant or casual, paired with any fashion items from your wardrobe. Whe are all individuals and we should all believe in individual style, as we said before it’s freedom, it’s something we should encourage everyone to do.

If we embrace ungendered clothing, it would allow us more freedom to choose and to look better.

We can find example of those who do not directly equate clothing with gender even in 70’s. Diane Keaton was one of those. She has worn suits on the red carpet since her rise to fame in the ’70s. With time, she became an icon because she wore simply what she liked, she felt good in that clothes and I didn’t saw anybody complaining about her. Why should they? Later it proved to be a fashion-forward thinking and it influenced many generations to come.

Olsen twins are also a good example. As the duo became famous designers, they quickly accepted the idea of sophistication with smart tailoring. And what’s the result of their work. Well, whether they walking down the streets or at the Met Gala, they wear quality coats, roomy leather satchels, flats, and oversize scarves and they always look good, comfortable and free! They changed their style and looks in the last 15 years, but it was always kinda unisex, from boyfriend – style button – down shirts, to oversize outwear and noir style clothing.

If the industry makes a smart move, all those “boys wearing suits, girls wearing skirts” events will be different, everyone could be unique, different, more individual.

As Leandra Medine founder of Man Repeller said: ” Getting dressed is no longer about abiding by a specific code so much as it is expressing yourself how you see fit…buy specific pieces that you love and buy them sparsely. ”

 

A friend of mine was invited to a Bond party where the dress code was pretty obvious. All the girls started talking about elegant evening dresses, like some of those that celebrities wore to the Met Gala. It really is that type of party, but why don’t...

Entertainment Fashion

Lady Gaga’s Most Dangerously Daring Outfits

Shocking, beautiful, talented. Lady Gaga is truly part of the Hollywood royalty elite. Her music is driving and has set the back-beat for a generation of rebels and club-goers, and her style always shakes up the fashion industry with its bold statements and bizarre styles. Here we look at some of the best moments of Lady Gaga’s fashionista career.

Hot Cerberus

Au.Lifestyle.Yahoo.com

Shocking, beautiful, talented. Lady Gaga is truly part of the Hollywood royalty elite. Her music is driving and has set the back-beat for a generation of rebels and club-goers, and her style always shakes up the fashion industry with its bold statements and...

Fashion Vacation

Destinations for your fall wedding

With the cool of fall coming on, and the beautiful colors of autumn snaking their way through the trees, you might be considering what a Fall wedding would be like. With the crisp air and beautiful scenery, choosing the right venue can really enhance your Fall Wedding experience.

 

Homesetead Hot Springs

ctsy Homestead Hot Springs

Hot Springs, VA is home to a beautiful historic resort known as ‘The Homestead Resort’. Classic brick construction and absolutely gorgeous scenery come together to create the perfect Fall Wedding venue, and a soak in the hot springs immediately after can serve as a great reception.

With the cool of fall coming on, and the beautiful colors of autumn snaking their way through the trees, you might be considering what a Fall wedding would be like. With the crisp air and beautiful scenery, choosing the right venue can really enhance your...

Fashion

Transgender’s Gaze On the Rise In New Campaigns

Transgender models have shared the spotlight in fashion, appearing on runways, in spreads, and in campaigns since long before Vanity Fair published their groundbreaking cover featuring Caitlyn Jenner.

H&M

Photo: Bruce Weber

It was not unusual to see Riccardo Tisci featuring in his ads his assistant Lea T who transformed into his muse. Then came the fabulous model out of Australia now known as Andreja Pejic who has walked down dozens of runways including those of Marc Jacobs, Jean Paul Gaultier, and Thom Browne. Last year Barneys even cast a group of seventeen trans models to work its spring campaign shoot by Bruce Weber. Now it’s & Other Stories turn to take fashion’s love affair with transgendered culture to another level.

The label owned by the H&M Group not only cast rising transgender stars like Hari Nef and Valentijin De Hingh as the stars of its latest campaign, the entire shoot was made up of an entirely trans team for creativity behind the scenes. The team included Nina Poon as their makeup artist, Amos Mac the photographer, and stylist Love Bailey. De Hingh spoke with WWD about current the current state of transgender issues that even if this is a fad, it appears that once the fad passes it will leave behind a new found awareness for the issues and stories of transgendered people.

& Other Stories campaign

Photo: Courtesy of & Other Stories

Penjic herself has already been signed on to appear as Make Up For Ever’s next face and there are rumors swirling that beauty companies are feverishly courting Jenner. It would seem to us that if this is indeed a fashion fad, its one with serious staying power.

Transgender models have shared the spotlight in fashion, appearing on runways, in spreads, and in campaigns since long before Vanity Fair published their groundbreaking cover featuring Caitlyn Jenner.

Photo: Bruce Weber
It was not unusual to see Riccardo...

Fashion

Sources Dish on the Details of Jennifer Aniston’s Wedding Gown

Ladies and gentlemen, the moment we’ve all been waiting for; the details of the dress Jennifer Aniston wore to wed Justin Theroux in secrecy have been revealed.

Jennifer Aniston

Courtesy of Wenn

It’s been all over the news that they finally did it, after having been engaged for 3 years Jennifer and Justin tied the knot on August 5th in a highly private ceremony for family and close friends. A source said to know what the actress chose for her attire on her big day was quoted as saying that Jennifer’s bridal gown choice was in keeping with her classic style by being simple and beautiful. What’s more, the bride didn’t wear white but an off-white tone more like cream in a shape that was very tailored to fit while being classy and simple.

Another insider revealed additional details by adding that the star wore an elegant gown that was strapless and flowy. While the world is still awaiting some stunning pictures from the event, there’s little doubt in anyone’s mind she looked absolutely breathtaking.

Jennier Aniston and Justin Theroux

Courtesy of Wenn

Of course the real question of fashionistas everywhere is who designed the gown? For the moment that mystery remains shrouded since requests for statement from the actress’ usual designers like Vivienne Westwood, Versace, and Gucci all declined to claim ownership of that distinction.

For her part, Jennifer herself had already alluded to making it official with Justin without unnecessary fanfare. She mused to an interviewer at InStyle earlier this year whether it would be more beneficial to try desperately to conceal plans to make the affair private or to just “screw it” and go along with the buzz. She said she hoped that with a will there would be a way to avoid any noise surrounding their nuptials.

Ladies and gentlemen, the moment we’ve all been waiting for; the details of the dress Jennifer Aniston wore to wed Justin Theroux in secrecy have been revealed.

Courtesy of Wenn
It’s been all over the news that they finally did it, after having...