For the good people of Britain, one of the most common problems you have is the weather. We’re often left with about 12 weeks of the year to fit all of our enjoyment into – and it’s why so many festivals happen year-in, year-out.
Some festivals sound better than others, of course – but it’s important to remember that if something sounds too good to be true, it probably is. Take the festival which was supposed to have everyone from Liam Gallagher and Richard Ashcroft to the Arctic Monkeys, the 1975 and Blossoms.
It’s like a dream festival for all of those middle-aged men with Paul Weller haircuts!
Sadly, a dream was all it was. A rather wild college student threw together an awesome looking flyer for an event called ‘Yorkshire Fields’ – and it had just about everyone you could think of. It even had Scottish musical superstar Gerry Cinnamon!
More importantly, though, the line-up was a lot of bollocks. It was posted online, and it got so many people excited. Ollie Yates is the mastermind behind the evil scheme, and he managed to make a fool of many a festival traveler. It was all part of a social media campaign for college, and Yates decided it was a good idea to try and fool half the UK music scene.
With a simple £5 Facebook Ads boost, the post got around the social media page and before long had around 500,000 people viewing the image in total. This seen people talking about, tagging their mates and making plans for a totally fictitious festival.
However, as it continued to go on, it had to eventually be unraveled for the waiting public. The announcement on the ‘official’ Facebook page announced that it was a social experiment to test how social media could empower and build business: hence the total lack of detail outside of the single Facebook page.
Yates spoke about the project with LADBible, where he said: "The aim was to get a few reactions on how the post could be shared and how something that's so ludicrous go viral, and actually get people to believe it.
"I didn't expect the result I got in the end. I got the page to over 5,000 likes (which is now going down as I announced it wasn't real)."
Naturally, there has been a happy mixture of charming ripostes, witty retorts and, as this is the internet, downright abuse. Given it was eventually being shared around musicians and asking them for comment, we’re sure that this college experiment has well and truly been a resounding success – so long as you never spent hours trying to work out how to procure tickets
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