How Tinder Had A Hand in The New Diverse Couple Emoji Selection

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Emojis have become crucial in the way we communicate. More and more, these pictographs are used to depict what we’re feeling, what we’re saying, and even who we are. This being the case, it’s of utmost importance that emojis are relevant and inclusive.

Tinder has been a force behind the creation of new interracial couples emojis. They formed a petition with over 50,000 supporters which pushed Unicode to make these emojis a reality this year.

In the Name of Love

Emojis representing people of color and people with disabilities were first released to the public in 2015. In later years, Unicode responded to the call for emojis representing non-heterosexual couples.

It was interesting that this hadn’t been done before, considering how excellent a form of communication and what a statement emojis had come to be.

Making the First Move

Tinder conducted a study that connected online dating with the increase of interracial couples and saw the necessity for improved visibility for its users. They first attempted to make a change in February 2018 when they kicked off the #represent campaign, which successfully petitioned the Unicode Consortium to be more inclusive.

 Tinder’s CMO, Jenny Campbell made a statement, “Tinder advocates for the freedom of people to live how they want to live and love who they want to love.” People from all over the world joined Tinder in their petition, resulting in over 50,000 signatures in order to have all loves represented.

Coupling Celebrated

We’ve had a small taste of what to expect once all 230 emojis are released for public use. They display a wide range of skin tone and gender. The release showed all sorts of couples smiling and holding hands, of all sorts of gender and color combinations. The new emojis are full of happy diversity.