It’s always a joy to travel the world, see different sights, and explore foreign cultures. One of the reasons we travel is to see things that are different from what’s familiar to us. However, some things are all over the world, and one of those is the famous fast-food chain McDonald’s.
Now the restaurant has just done something most marvelous – it’s opened up a new restaurant!
“Now, wait a minute,” you may be thinking. “What’s so novel about that?” Well, this isn’t just any McDonald’s. This one is ‘the world’s smallest’ McDonald’s, and was created just for bees.
Though it’s obviously not serving food since it was created to be a beehive, the detail is amazing. McDonald’s cut no corners with their smallest of restaurants, providing it with signage, seating, drive-thru bays, and the famous golden arches.
This tiny restaurant in Sweden is the first of what the company hopes to be many, many – thousands, even – beehive McDonald’s. This first is a tribute to all of the Swedish McDonald’s, many of which have beehives on their roofs as an effort to assuage the effects of global warming.
Earth can’t live without bees
Bees play an absolutely crucial role in our planet’s ecosystem. They pollinate three quarters of our planet, but the bee population has experienced a serious decline as a result of pesticides and climate change. And no bees means no food.
McDonald’s currently has over 37,000 restaurants open all over the world, and if every one of those hosts a beehive, the positive impact could potentially be astronomical. The company hopes, therefore, that the initiative is taken up not just by Sweden but by every McDonald’s restaurant.
Christoffer Rönnblad, marketing director of McDonald’s Sweden, described it as a ‘great idea’.
According to Adweek, he said: “We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops.”
The danger of pesticides to bees
Just last year, a ban on pesticides was put into effect by the EU just after the European Food Safety Authority (EFSA) reported that neonicotinoids were a serious threat to bees, no matter where or how they were used.
Vytenis Andriukaitis, the EU commissioner for Health and Food Safety, said: “The Commission had proposed these measures months ago, on the basis of the scientific advice from the European Food Safety Authority.
“Bee health remains of paramount importance for me since it concerns biodiversity, food production and the environment.”